Job Description

Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now. JOB MISSION: As an Associate Marketing Manager you will be responsible for supporting with the planning and delivery of all brand communications & activations across UK & Ireland. Working as part of a team you will provide the best in class brand communication, events and activations, and purpose-driven initiatives across the key story calendar of performance and lifestyle launches, cultural and sporting moments and brand campaigns. This is an exciting opportunity for someone who is passionate about New Balance and has the drive and cultural add to drive the brand forward. We offer hybrid working and a flexibility to working hours to accommodate for a healthy work life balance. Ideal candidates will be in the office 2 days per week. Regular travel will be involved within this role and a flexible approach to working hours will be required as evenings and weekend work will be required. MAJOR ACCOUNTABILITIES:

• Support the planning and delivery of all brand related marketing communications across Paid Media, PR and Activations.
  • Day to day communication with retained agencies across Paid Media and PR to deliver the marketing briefs, ensuring plans and creative adhere to brand guidelines, team and category goals
  • Support the delivery of media planning, press office & PR key launches
  • Activation and press event management of key launches
  • Have full understanding of the New Balance consumer and where they sit within the wider customer journey through every campaign.
  • Working closely with wider UK & Ire/EMEA Marketing team to align activity through the consumer funnel and ensure efficiency at every step
  • Budget management and tracking
  • Sample Management
• Support the creative concepting process for local initiatives such as London Marathon and be integral to the delivery of its content. Working closely with the partnership team to deliver against its objectives
  • Follow strategic creative and brand direction to support the planning phases of content production including contribution of desired asset plan versus communications and storytelling activities
  • Support on creative production across wardrobe, logistics, talent selection, still & video selections, legal, approvals, contracts.
• Support & deliver activation objectives across experiential, PR and event led initiatives
  • Plan, build, and activate launch moments in the communications calendar
  • Activate experiential initiatives to leverage the brand to engage directly with the running and lifestyle consumers
  • Build PR led activations to promote product and brand across press, influencer and stakeholder networks

REQUIREMENTS FOR SUCCESS:

• Previous experience working on events, familiar with the physical impacts of longer days
• Experience of media planning, social media, PR and creative delivery essential
• Commercial minded with a continuous improvement focus
• Excellent understanding of working across multiple agencies
• Excellent communication skills
• Sports and/or retail background
• Highly organised and able to work across multiple campaigns
• Great understanding of customer profiles and 360\xe2\x80\x99 journey
• Experience of event driven marketing and activations
• Experience in a fast paced, brand environment with a strong eye for detail
• Exceptional organizational and time management skills
• Possesses creative & analytical skillset
• Able to problem solve and priorities tasks on a daily basis
• Team Player

BENEFITS:

• Discretionary Bonus Opportunity
• Private Medical Insurance
• Dental Scheme
• Pension Scheme
• Flexible Working Hours (7am-10am start, 3pm-6pm finish)
• Hybrid working (2-3 days on-site)
• 25 days Annual Leave per year, increasing with service
• Life Insurance
• On Site Gym
• Employee Discount

Equal Opportunity Employer: New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion. If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.