Job Description

Company Description

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market-leading provider of B2B Information Services to the world\xe2\x80\x99s Information & Communication Technology (ICT) community.

At Informa Tech our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We believe that technological innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. We are building a brand that inspires all our audiences to reach their full potential by celebrating our achievements, our diversity, our ideas and how we help the communities we serve, together.



Based within the Service Provider pillar at Informa Tech, we are looking for an exceptional Associate Marketing Manager, Audience to join our marketing team. This role is responsible for converting audience prospects to free and paid delegates to physical, virtual, or hybrid events. The role will focus on the Telecommunications Industry.

Key Responsibilities

• Develop the marketing strategy to deliver key marketing and business objectives for a series of events/training, including a strategy to drive synergies, growth and identification of opportunities
• Plan and execute marketing campaigns for our events portfolio that delivers paid delegates and free attendees
• Understand data practice and segmentation to create targeted campaigns
• Adopt a test and learn approach to understand which channels are performing and optimizing marketing plans
• Build a content strategy and plan for each event to engage, nurture and convert audiences
• Good understanding of the marketing funnel and the channels and tactics needed to drive audiences further down the funnel
• Deliver analysis and insights reporting from marketing metrics that help achieve ROI
• Apply a digital first mindset to all campaigns to drive brand awareness, engagement and conversion
• Provide detailed weekly reporting for stakeholders on event registrations and event marketing performance
• Manage and support sponsors with marketing assets
• Source and manage media partners and associations to ensure they are maximizing our events marketing to their audiences
• Manage event marketing budgets
• Build good working relationships with key stakeholders: Sales, Production, Operation, Content, and VIP teams
• Support the cross-pollination of audiences
• Work with internal and external digital agencies to launch and optimize PPC and SEM campaigns
• Responsible for retention/renewal programmes and retaining audience year-to-year
• Develop a good understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies
• Defines new and innovative ways to improve campaign, processes and ways of working.
• Champions roll out of best practice and innovations.

Maximises usage and adherence to Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.

Qualifications

• Prior B2B Marketing events campaign experience, forming and executing a strategy that raises awareness, generates interest and desire and solicits action
• Prior audience marketing experience and ability to understand the target audiences, brand propositions and key messages
• Experience in working with data platforms and segmentation strategies
• Content Marketing experience
• Digital marketing experience \xe2\x80\x93 SEO, Google Analytics and paid search
• Experience with CMS platforms and website development
• Strong copywriting and editing skills
• Strong verbal communication skills
• Analytical & problem-solving capability
• Eloqua experience ideal but not essential

• Ability to work under pressure and deliver to timescales
• Proven ability to use initiative when required and go \xe2\x80\x98above and beyond\xe2\x80\x99 in order to deliver event attendee targets
• Self-starter approach to work, with strong attention to detail
• Can-do attitude to deliver results.

Additional Information

What we can offer you:

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
• A balanced working model - with the time that is spent in our London hub, complete with an onsite gym, a caf\xc3\xa9, and a spacious 19th-floor social area.
• Life assurance Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs
• Share-Match options - become a shareholder
• An opportunity to interact with a variety of innovative technology leaders
• Exposure to cross-functional departments and the opportunity to influence overall marketing campaigns
• Training and support on marketing platforms and best practice
• Great products, including world-class events in inspiring destinations \xe2\x80\x93 London, Austin, Amsterdam, Dubai and New York!

We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law

Informa Tech