Job Description

This role is a Campaign Development Lead (CDL) on a Consumer Agile Digital Team (ADT) in US Oncology Marketing, Patient Experience & Digital Engagement. The Campaign Development Lead will lead the identification, design, execution, oversight, and optimization of the US Oncology Consumer digital campaigns and programs that support the strategic imperatives for our Company.

Primary Responsibilities:

Leading the development of digital assets, such as online video, emails, display units and banner ads, alerts, web content, video, media/paid search content optimization, social media, point-of-care assets, and disease awareness assets.

Leading the development, measurement, and optimization of digital campaigns to support marketing strategy.

Ensuring all digital tactics align to the customer experience plan and achieve desired customer experience.

Knowing the business: behavioral, and communications objectives and prioritizing the development of assets using digital knowledge, including customer experience best practices and targeting.

Knowing the customer: a deep understanding of customer segments, needs, channel preferences and profitability/life-time value.

Working in an agile mindset (addressing ambiguity, working comfortably outside of existing processes or structures, establishing networks across stakeholders to drive influence and alignment, testing and learning to drive a culture of innovation, focusing on the customer experience, committing to applying agile values and principles).

Contributing to the development of the brand building tools.

Working collaboratively with multiple internal teams including Marketing, Integrated Customer Engagement (ICE), Market Research, Analytics, and Operations.

Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors; leading the creation and monitoring of agency digital scopes of work (SOW) and participating in the bi-annual agency evaluation process.

Managing applicable budgets.

Evaluating the revalidation of digital assets.

Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable.

Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process.

Demonstrating our company\'s Ways of Working principles.

Conducting all activities in full compliance with our company policies, values and standards.

Position Qualifications:

Education Minimum Requirement:

Bachelor\'s degree required.

Master\'s in Business Administration preferred.

Required Experience and Skills:

A minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required

Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

Preferred Experience and Skills:

Master\xe2\x80\x99s degree/MBA degree

4+ years of experience in US Consumer marketing, Direct-to-Consumer marketing communications, or US Consumer marketing support of pharmaceutical products.

Oncology knowledge/experience

Experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

Ability to define, gather, and analyze information, opportunities and threats in the external environment including from competitors, policies and other market forces

Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant

Demonstrates a flexible, growth mindset

Product launch or launch planning experience

Experience in a highly regulated environment

Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

Strong project management skills as demonstrated by prioritizing activities, using resources optimally, establishing appropriate deadlines and ensuring on-time delivery

Strong communication skills.

Agency/vendor management skills.

Veeva/PromoMats experience.

Position Location: Upper Gwynedd, PA with hybrid work model (combination of 3 days in-office and 2 days work from home).

NOTICE FOR INTERNAL APPLICANTS

In accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

#EBRG

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply

Current Contingent Workers apply

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another\xe2\x80\x99s thinking and approach problems collectively.

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as \xe2\x80\x9cremote\xe2\x80\x9d.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular

Relocation: Domestic

VISA Sponsorship: No

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Shift: 1st - Day

Valid Driving License: No

Hazardous Material(s): N/A

Merck & Co.