We are currently recruiting for an Associate Director US Consumer Marketing, Oncology to work on our TKI and immunotherapy combination that is currently approved for use in the treatment of several cancers and has an active program in place to expand into many more. This position will be responsible for leading key elements of the consumer marketing strategy supporting current and expanding cancer indications for the franchise\xe2\x80\x99s fast growing book of business.
The position will report to a Director, US Consumer Marketing.
This position will require outstanding leadership in many areas, including strategy development, problem solving and launch excellence, as well as the ability to work successfully in a fast-paced, ever-changing environment. This person will have the opportunity to impact business today, while simultaneously planning for future indications. This role also requires exceptional collaboration skills in working with a wide variety of internal and external partnership stakeholders, including our collaboration partners.
Key responsibilities include, but are not limited to, the following:
Strong leadership and team collaboration in developing and helping execute consumer marketing strategy for both existing and future indications
Closely collaborating among our company internal stakeholders and with external Collaboration Partners, to ensure consumer strategy is integrated and aligned with overall brand and franchise priorities
Lead positioning, strategy, market research, patient journey development, media planning and metrics across several tumors
Establish and lead new, innovative agile digital team
Leverage knowledge of the market dynamics and competitive set to make strong go-to-market recommendations and shifts
Strong understanding of the end-to-end patient journey, especially around treatment and post-treatment needs
Experience leading promotional and multi-channel media planning for all consumer channels for assigned tumors
Solid understanding of social and digital media to evaluate recommendations that align to target audience
Interpret consumer data, media measurement and analytics to ensure ongoing optimization and success against strategy and campaign goals
Engage with consumer promotions team to prioritize and ensure execution against brand plan
Collaboration with Health Care Provider (HCP), payor and global communication teams to ensure brand efforts are aligned
Successful promotional budget oversight as part of broader P&L
Key candidate attributes include, but are not limited to, the following:
Strong understanding of marketing fundamentals and integration across various channels
Aptitude to thrive in ambiguous situations, working outside existing processes or structures to overcome challenges
Exceptional executive and leadership presence
Analytic mindset, with the ability to distill metrics into learning/actions
Ability to influence without direct authority, drive alignment with cross-functional teams and build strong networks across large set of stakeholders
Desire to build partnerships, break down barriers and collaborate across the enterprise in a positive and effective way
Test and learn mindset to drive culture of innovation
Passion for and focus on the patient experience
Desire to help foster a strong team culture of inclusion, trust and empowerment
Commitment to applying agile values, principles, and practices
Education Minimum Requirements:
Required: Bachelor\'s degree
Preferred: Master\'s degree
Required Experience:
Minimum of 6 years Consumer Marketing or related experience
Experience in leading consumer brand strategy and implementation
Proven success in strategy development, implementation and measurement
Strong leadership, problem solving, teamwork, analytical, written/verbal communication and presentation skills
Strong understanding of integrated marketing across various channels
Strong collaborative skills
Ability to work within complex organizations and markets and lead sub-teams in support of key marketing strategy areas
Experience influencing without direct authority and working successfully with cross-functional teams
Preferred Experience:
A minimum of 4 years of experience working in the pharmaceutical industry
Oncology Marketing experience, ideally with a focus in consumer marketing
Product/Indication launch experience in the US market
Agile training and/or experience
Experience with combination and/or co-promote brands
Excels when addressing ambiguity, working outside existing processes and structures
This role will require approximately 25% travel, including some weekends.
NOTICE FOR INTERNAL APPLICANTS
In accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
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Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another\xe2\x80\x99s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
U.S. Hybrid Work Model
Effective September 5,2023 our U.S. Hybrid work model will be as follows: 1. Three total days on site per week: Tuesday and Wednesday \xe2\x80\x93 plus one additional day of choice based on what works best for organizations and/or teams. 2. Fridays will formally be a remote-working day unless business critical tasks require onsite presence.
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status: Regular
Relocation: Domestic
VISA Sponsorship: No
Travel Requirements: 25%
Flexible Work Arrangements: Hybrid
Shift: 1st - Day
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