Job Description

Come Work with Us!

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you\xe2\x80\x99re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

Job Title Associate Director, Digital Marketing (maternity cover)



What is the opportunity?

You will be an integral member of the Communications & Marketing team in a maternity cover role \xe2\x80\x93 working with internal stakeholders and managing agencies to deliver our digital objectives.

What will you do?

Website / CMS management

• Responsible for maintenance and governance of corporate websites - manage 20 regional websites
• Work with stakeholders to define and implement digital objectives
• Ensure alignment of regional requirements and fund distributions

Project / campaign management

• Work with the team to formulate and run digital projects and campaigns in line with marketing and business objectives
• Identify best project / campaign tactics to drive desired outcomes
• Define KPI\xe2\x80\x99s, monitor campaign performance, develop dashboards, prepare reports, and identify areas for improvement

Analytics

• Use our analytics tools and dashboards to provide regular insights and reporting focusing on key performance indicators across regional websites

Subject matter expert

• Keep informed and share knowledge of digital marketing trends
• Provide input into evaluating new technologies

What do you need to succeed?

Must-have

• Extensive experience in digital marketing
• Strong project management skills and ability to manage and work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns
• Experience in content management systems and HTML
• Experience in Google Analytics, Google Console
• Ability to report data, recognise trends and analyse and communicate the success or otherwise of campaigns
• Given the nature of the job, will be required to have a flexible work schedule
• Ability to navigate a degree of mental stress associated with deadlines
• An excellent eye for detail and good proof-reading skills.

Nice-to-have

• Experience using Optimizely and Salesforce
• Working knowledge of SEO principles and implementation
• Knowledge of lead generation / lead nurture tactics
• Experience in financial compliance procedures

What is in it for you?

We thrive on the challenge to be our best - progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Opportunities to work with the best in the field
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• A world-class training program in financial services

Job Summary

Address: London, United Kingdom of Great Britain and Northern Ireland

City: GBR-GREATER_LONDON-LONDON

Country: United Kingdom

Work hours/week: 35

Employment Type: Full time

Platform: Wealth Management

Job Type: Contract (Fixed Term)

Pay Type: Salaried

Posted Date: 2023-09-08

Application Deadline:

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at rbc.com/careers.

Royal Bank of Canada