Job Description

The PAH/Rare Disease Business Unit is recruiting an Associate Director of Consumer Marketing to support the anticipated 2024 launch and commercialization of pipeline product for pulmonary arterial hypertension (PAH) in the United States. The Consumer Marketing Associate Director will report directly to the US Consumer Marketing lead for PAH. This role will lead the strategy, design, and execution of an omnichannel patient retention program for the pipeline product. Ideally, the candidate will have knowledge of the US market, experience in direct-to-consumer marketing strategies, experience in patient retention/adherence programs, understanding of US commercial and regulatory requirements, and experience in specialty or rare disease therapy commercialization and patient needs.

Location:- This position is location agnostic. For remote employees, up to 25% travel to our HQ office in North Wales, PA

Primary Job Tasks:

Design and execute an omnichannel patient retention program that addresses anticipated PAH patient needs, leveraging PAH patient insights and best practices in specialty/rare disease patient support

Partner with Digital, Data & Analytics team to identify segment-specific support needs and develop tailored interventions

Develop consumer messaging for patient retention program and educational campaigns in alignment with brand strategy

Closely collaborate across the enterprise with the Patient Experience Lead, Medical Affairs, Regulatory, Legal/ Compliance, and other relevant stakeholders to optimize the post-Rx patient experience

Coordinate with other members of the Consumer Marketing Team to accomplish key brand objectives

Develop and execute patient educational campaigns in close collaboration with Global Communications

Implement strategically aligned partnerships and solutions with the advocacy community, where appropriate

Define the strategy for engaging and educating PAH caregivers

Vendor oversight and management

Education:

BA/BS

Preferred: MBA or MPH

Knowledge and Skills:

Minimum of 5 years of relevant working knowledge including Marketing, Patient Support, and/or Managed Care in US market

Specialty and/or rare disease marketing

Proven success in executing impactful marketing and strategic plans

Demonstrated leadership skills and ability to partner across the organization

Business and financial acumen

Bias for action

Strong passion for the patients we serve

Working as part of diverse teams in a solid line and/or matrix environment

Strong communication and presentation skills

Preferred Knowledge and Skills:

Knowledge of designing and implementing patient retention programs

Specialty and/or rare disease patient support programs

PAH therapeutic area

Strong understanding of US commercial and regulatory requirements

Knowledge of Agile Scrum

Executing digital marketing campaigns

NOTICE FOR INTERNAL APPLICANTS

In accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply

Current Contingent Workers apply

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another\xe2\x80\x99s thinking and approach problems collectively.

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as \xe2\x80\x9cremote\xe2\x80\x9d.

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate\xe2\x80\x99s relevant skills, experience, and education.

Expected salary range: $135,500.00 - $213,400.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed .

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 25%

Flexible Work Arrangements: Hybrid, Remote Work

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): N/A

MSD