Job Location: \xe2\x80\x8bLondon\xe2\x80\x8b
Company Description:
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella\xc2\xae, Tic Tac\xc2\xae, Ferrero Rocher\xc2\xae, Raffaello\xc2\xae, Kinder Bueno\xc2\xae and Kinder Surprise\xc2\xae. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
We\'re currently seeking an Assistant Brand Manager - TIC TAC on a 12 month FTC who will collaborate with the Senior Brand Manager to attain the brand\'s performance goals. This role involves collaborating with the market research and customer development teams to conduct research and analysis. You\'ll also engage with various departments and staff within the UK, contributing to the enhancement of brand performance. Building external relationships with suppliers to effectively convey the strategic product vision is another crucial aspect of this role. Additionally, you\'ll have the opportunity to network with counterparts in similar positions across both the Ferrero Group and the UK.
Main Responsibilities:
MARKETING PLANNING / STRATEGY
You will be responsible for analysing and overseeing the tracking of sell-in figures, offering valuable insights and recommendations to the Senior Brand Manager and Marketing Manager to guide volume and budget-related choices. You will also be tasked with handling the preparation and delivery of weekly and monthly performance presentations to the Area Marketing Manager. Additionally, you will play a key role in assisting the team by managing and scrutinizing brand-related expenses, which encompass areas such as communication, research, sampling, and brand events.
PORTFOLIO EXECUTION
You will conduct thorough market analyses, you\'ll aid senior team members in establishing performance benchmarks relative to competitors\' actions. You\'ll take charge of the internal product development process platform, working closely with various departments (including the Global Team, packaging, finance, and sales) to ensure seamless coordination and alignment. Your responsibilities will also encompass providing detailed briefs to Design Agencies for packaging designs and artworks. Moreover, you will assume a leadership role in executing the launch of new products within the UK&I region, overseeing processes like RDP1, RDP2, AW operative procedures, and approvals, all while collaborating closely with the Supply Chain and utilizing the SAP platform for efficient implementation.
COMMUNICATION AND MEDIA
Offering a comprehensive evaluation and analysis of communication outcomes, you\'ll work collaboratively with relevant departments to ensure data availability. Your role involves assisting the Senior Brand Manager (SBM) throughout the communication planning process. This includes tasks such as providing agency briefings, formulating well-structured feedback for creative proposals, and coordinating with Legal and Corporate Communication teams to facilitate the approval process. Your input will be instrumental in optimizing communication strategies and ensuring smooth execution across various stages
PROMOTIONS
You will play a crucial role in material development activities and is actively engaged in executing consumer promotions. They work closely with Trade Marketing to define and implement promotion strategies, ensuring relevant content is incorporated, especially when promotions involve activities at the point of sale (POS). Additionally, the individual assesses the progress of ongoing promotions, sponsorships, or co-marketing initiatives, facilitating evaluations with the Country Category Marketing Manager (or Country Marketing Head) and Country Trade Marketing Manager. Collaboration with the Legal department is essential to furnish necessary information for setting up promotion and sponsorship contracts. Furthermore, the role involves providing support for regular alignment with the Sales Force and Trade Marketing unit to evaluate project effectiveness, competitor behavior, and operational activities at points of sale, offering presentations and data analysis as needed.
BUSINESS FOLLOW UP
You will engage in the process of sales and consumer KPI\'s monitoring, the role involves synthesizing the sell out data using Nielslen, IRI and Kantar Europanel databases, thereby transforming raw data into valuable marketing insights. Support and adapt sales plans base on evolving business dynamics and discussions with the sales team, ensuring strategies remaining aligned with current market conditions and objectives,
CONSUMER AND SHOPPER RESEARCH
Who we are looking for:
We are seeking a candidate with a background in marketing and a solid grasp of Nielsen/Kantar methodologies. Exceptional communication abilities, along with effective influencing and interpersonal skills, are essential. The ideal candidate will possess the capability to strategically convey brand messaging, adeptly handle agency relationships, demonstrate proficiency in project management and prioritization, and exhibit strong analytical prowess, particularly in Microsoft Excel.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you\'ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
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