Job Description

Company Description

Octopus Group is an award-winning B2B marketing agency based on Chancery Lane, London. B2B and technology are our big passions. We take a different approach to B2B and technology marketing, built on the understanding that brands thrive when awareness and sales work together. Our guiding Brand to Sales philosophy is all about helping our clients link brand reputation to commercial sales success, creating powerful campaigns that build brands and grow businesses. Our creative, commercially driven campaigns have recently won us the Grand Prix in the B2B Marketing Awards, Drum B2B Awards and 3 PR Week Awards and countless other industry accolades.



We\'re looking for an Account Director to join our award winning PR team and take on a great portfolio of B2B accounts covering HR tech and data (with a focus across financial crime and sustainability). You\'ll be responsible for setting client strategy, driving exceptional results and inspiring your team of two (account manager and account executive). As a fully integrated agency, you\'ll also have the opportunity to work with multiple teams across Octopus Group and be responsible for generating award-winning campaigns for your clients.

Some of your key responsibilities will include:

• Develop effective creative PR strategies and plans to achieve client goals and implement these effectively with your team
• Manage a two-person account team, taking overall responsibility for account success, developing strategy alongside the senior team, while ensuring that programmes and objectives are met
• Own client planning, monitoring, and reporting across portfolio and ensure team performance is consistently optimised to achieve the desired results
• Become well versed in client offerings and industries in order to confidently consult and advice clients to achieve success
• Maintain knowledge of trends and news in the B2B and technology space on a regular basis and provide information to the team during meetings
• Building strong relationships with clients and identify opportunities to maximise exposure for their brand
• Build and maintain strong media relationships with strategically important journalists and be responsible for generating and delivering stand out and national media coverage
• Create creative and effective PR, social and integrated campaigns to achieve client goals
• Confidently create angles for features, events, opinions and surveys on behalf of clients, including media liaison and editorial pitching
• Ensure all projects run to deadline and budget through confident planning and resource management
• Manage and oversee high-9uality measurement, evaluation and reporting of results to clients
• Take on team line management and be responsible for guiding and supporting team development
• Support commercial management of a portfolio with senior team, including revenue targets, and managing team resources
• Support new business opportunities, including pitches
• Develop and drive client growth plans in partnership with client directors

• Experience in a PR focused role with some experience working across B2B brands, ideally within an agency environment
• Excellent written communication
• Proven experience in running B2B PR campaigns and projects
• Understanding of multiple PR strategies beyond media coverage
• Strategic mindset - with focus on outcomes over output
• A clear interest in B2B technology and a proven ability to understand, simplify and communicate complex ideas
• Professional approach to client relationship management and confidence in liaising with key stakeholders

Octopus Group